Our White Papers Library Search 10 questions to launch your strategic attribution! Ask yourself the right questions to assess the need to evolve your marketing attribution and get into the details of your customer journey. Getting attribution right This white paper will answer the following questions: Why is attribution important? What internal resources will I need? How do I analyze the results? Attribution methodology: How to get out of the last click? This white paper on marketing attribution talks about how to evolve your attribution strategy depending on your customer journey Unify all your customer journeys This 60-page white paper will explain how to unify the Customer Journey and get the very best out of it Once upon a time, the customer journey In this white paper on the customer journey you will discover 5 consumer stories that any marketing professional will find value in. Attribution & DMP: A real ROI for your marketing operations! 5 recommendations for a quick and efficient start of an attribution project. Data Management Platform: Discover the strategies of Fnac, Voyages-SNCF and SFR! In this white paper on our Data Management Platform, we talk Fnac, YES.sncf and SFR’s strategy. You’ll see what a DMP can do. Data collection – The 7 mistakes to avoid! To be properly exploited and to generate secure analysis, the data collected must be reliable, complete, and available quickly in real time.