What is the next relevant action to make in order to optimize my media mix? How can I invest or save money on my marketing campaigns? Despite the level of sophistication of attribution solutions, marketing teams continue to question about these themes. Who can help them figure it out these issues?
In a cookie less context where the industry has to innovate, solutions offered by market publishers in the next months will involve the use of algorithms (artificial intelligence, AI). They will allow marketing team to better respond to various uses cases.