Eulerian Blog:Info, tips & tricks All Infos Tips Tricks Search Eulerian is now a Meta Business Partner Our Augmented Analytics Platform, addressed to Marketing, Acquisition & loyalty, E-commerce, and Business Intelligence teams, allows advertisers to optimize media investments and highlight new business opportunities. First-party collection Learn how first-party cookie collection allows you to optimize you marketing strategy in today’s climate of suspicion (e.g. Safari’s ITP, Adblockers) Understanding the impact of ITP 2.2 on advertisers What consequences will the Safari’s latest ITP (Intelligent Tracking Prevention) have on first-party cookie collection? What are Customer Journey & Media Trend? Has your single-touch marketing reached its limit? Do you want to move beyond last click? MTA (Multi-Touch Attribution) could be for you! Artificial intelligence and marketing attribution We talk about the 5 top marketing attribution challenges every company must overcome to reach the level of maturity you’ll need to successfully utilize AI. We explain marketing attribution models The path to conversion is constantly becoming more complex and you are still wondering how to value your channels. Click here for your answer. Marketing attribution: what you need to know The term Attribution marketing is increasingly used when it comes to marketing strategy. But what is it and what purpose does it serve? GDPR: what is it? General Data Protection Regulations (GDPR) came into effect on May 25, 2018. But how do they impact data collection? What is Multi-Touch Attribution? One of the most complex jobs for marketers is determining the channels that land the best ROI. MTA could be the solution.