Info, tips & tricks
How can you be sure that your online campaigns have impacted an offline conversion? Check out our ROPO (Research Online Purchase Offline) analysis.
Wondering how to quantify the impact of your branding campaigns on your final conversions and revenue? Click here!
Personalization is important at every stage of the Customer Journey. Learn about these stages and how to build your marketing strategy around them.
Finding the right marketing attribution model to value your channels is essential. This marketing attribution kit puts you on the right track!
There are a myriad of solutions out there to get beyond Last Click. The perfect attribution model must be out there too ! Let’s find it.
The path to conversion is constantly becoming more complex and you are still wondering how to value your channels. Click here for your answer.
The term Attribution marketing is increasingly used when it comes to marketing strategy. But what is it and what purpose does it serve?
General Data Protection Regulations (GDPR) came into effect on May 25, 2018. But how do they impact data collection?
The journey to conversion is getting more and more complex and switches casually from online to offline. We look at ways to keep up with your customer.